This purveyor of fine sandwiches needed to steal a march on its competitors in 2002. To this end, advertising agency WCRS put a bevy of illustrators through their paces before commissioning Mark to create a series of original concepts to illustrate Pret’s ‘Passion Facts,’ which underline the freshness of its ingredients.
The resulting images were used in a cross-media campaign
on London Underground, and on in-store packaging.
The campaign was featured in Creative Review, October 2002.
You are viewing the text version of this site.
To view the full version please install the Adobe Flash Player and ensure your web browser has JavaScript enabled.
Need help? check the requirements page.